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Dashboard Builder

See the source.
Follow the outcome.

Build a view of marketing spend, leads, signed cases, and settlements. Compare the measures that matter to your firm in one place.

Marketing source comparisonIllustrative data

Lead volume

A sample comparison, not Kayse customer results.

Search
120
Local ads
90
Referrals
40

Signed cases

A sample comparison, not Kayse customer results.

Search
24
Local ads
18
Referrals
30

Lead count is one part of the picture.

Choose the stages and definitions your team will use to evaluate performance.

Acquisition

Compare lead sources and marketing spend with the number of inquiries received.

Intake

Follow leads through the stages your firm uses, including signed cases.

Case outcomes

Bring in the available case and settlement data to review results over time.

The biggest bar can change at the next stage.

In the fictional example above, Search has the most leads, while Referrals has the most signed cases.

Switch between the two measures to see why the definition matters. These invented figures illustrate a dashboard comparison; they are not a conversion benchmark.

A useful dashboard also records the reporting period, the status definition, and which records are included.

Agree on the data before building the view.

A dashboard can only answer questions supported by the records behind it.

Field mapping

Identify the lead source, spend, case stage, and outcome fields you need.

Consistent definitions

Agree on what counts as a lead, a signed case, and a reported outcome.

Bring one reporting question.

We will work through the fields, the comparison, and the view your team needs.